Attorneys for the two corporations that own Giordano's filed the trademark-infringement lawsuit Aug. 29 against Giordano Fresh & Crispy Pizza Co., a deli in west suburban Downers Grove.
The deli's use of the name "Giordano" was "wrongful, intentional and in deliberate and knowing disregard of Giordano's exclusive ownership rights," the complaint reads. Images of of the deli's menu and signage, which both prominently featured the name "Giordano" in the logo, were included.
The name was enough to confuse at least one customer, who emailed Giordano's on Aug. 25 after ordering from the deli: "There is a new place in Downers Grove that I thought was you, and (their) pizza was horrible. Later I found out it is called Giordano Pizza. A little too close for comfort I say," the customer wrote.