I love event planning! It allows me to demonstrate two of my most obvious strengths. The first is my love of all things organized. Since I was a child and many times out of pure necessity, I was taught that taking time to organize things would be a key factor in being successful. So I’ve applied this lesson in both my personal and professional career as an event planner, and as long as you are consistent it works like a charm.
My other strength is my creativity. I am a dreamer and a visionary. Being creative is a value to me; it’s what keeps me motivated. When I found out the world of event planning combines these two strengths it was a no brainer that I enter into this field full time. To round everything out, I work closely with community organizations that put in much effort to serve their communities and make them better places. I frequent non-profit events constantly, however, while working with these organizations I noticed a pattern when it comes to their events.
Often times, due to capacity issues mostly, the event is unorganized and lacks the structure needed to really allow the purpose of the organization to shine through. Because of these observations, here are three reasons why structure should be of the upmost importance to all community organizations that host events.
- Reputation: For many this may be the first introduction to the organization if there is no clear structure people will leave thinking your organization lacks structure also this could potentially affect funding opportunities.
- Services: No one will know what you have to offer if they never get a chance to hear or see your services. Lack of structure during an event ultimately affects your marketing.
- Frustration: Event volunteers and attendees leave frustrated because all of the work and hours put in the event are without use if you cannot complete the goal of the event.
Always remember successful events always have a solid structure!
Owner/ Event Planner, Forté Events Co.
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